Pumpkin spice has competition this fall. Yelp’s September trend report shows shifting tastes heading into autumn: “fallternative” flavors are surging, holiday home decorating season is kicking off early, and off-screen hobbies are going strong.
Searches for drinks like the salted brown butter latte climbed sharply in August 2026 compared to a year earlier, as coffee drinkers look beyond the usual pumpkin offerings. Meanwhile, searches related to holiday home decor are already rising, signaling an early start to the decorating season.
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Yelp also reports continued strength in analog activities, with people heading to craft stores and public libraries to unplug.
The trends reflect year-over-year changes in Yelp searches from August 2025 to August 2026. More detail is available at trends.yelp.com.
Jon Ross Myers founded Mississippi News Group in 2013. Before founding the organization, he worked at The Daily Mississippian, The Marion Salute and The Southern Sentinel. A Mississippi journalist and writer based in Ripley, he received second place in poetry in the 2025 William Faulkner Literary Competition for "The Garden."
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